Singapore
Enriching
the customer experience
Key Challenges
Major Singaporean telcos are experiencing a sharp decline in their ARPUs
An influx of new telco brands has intensified competition. A decrease in the price of data in the last 3 years has largely driven the decrease in ARPUs.
Approach
Circles.Life provides products tailor-fit to their high-value customers who value superior customer service
Young
60% of their subscriber base is between 18-34 years old
Digitally savvy
30% of their customers have a higher data consumption rate compared to market average.
Loyal
Their churn rate is 20% of the SIM-only segment and similar to customers with contracts.
The result
Circles.Life’s market ARPU is 15% over the market average
Circles X drives ARPU up with its focus on providing customizable customer offerings that can be easily adapted to shifting customer needs.
The Circles X tech stack powers the ability to enrich customer experience
Data-driven decision making
360° data and continuous A/B testing gives Circles.Life a comprehensive view of customers across all touchpoints. The data goes back to CI/CD DevOps and product managers to improve behavioral segmentation.
Expansive digital ecosystem
Circles.Life enriches the customer’s experience by giving them easy access to the services and products they love. We combine a comprehensive digital ecosystem with unobtrusive targeting and hassle-free purchasing options for user ease.
A flexible and fully-integrated platform
Circles X allows Circles.Life to seamlessly launch new campaigns or products with just a few clicks. The harmonious integration of the unique cloud-native platform removes the need for constant IT testing.
Focused acquisition
With an in-depth view of the target audience and their journey, Circles X leverages channels that users use to gain their attention.
This is what Circles.Life has achieved. Now, imagine what Circles X can do for you
We provide everything you need to run and operate your own digital telco. You'll run a lean business with less than 10 people at launch. No added coordination for integration or change requests.
Circles X can evolve your business. To learn more or request a demo, drop us a line.
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